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Start with a Vision As Yogi Berra said, “If you don’t know where you’re going, how will you know when you get there?” In a similar vein, Tom Peters said, “If you’re looking at the wrong map, then working harder just gets you lost faster.” Likewise, a company of people, each following a different map, can be assured of getting nowhere fast. Because there are so many variables in the planning and design of a project, constant collaboration among members of the team is an imperative part of the process from beginning to end. Before we embark on any undertaking we conduct a series of “envisioning meetings” to gain consensus within the group to ensure that, conceptually, the countless pieces of this giant organizational puzzle actually fit one another. The outcome of this process is a vision statement where more emphasis is placed on the destination rather than the route. Working in this fashion, from the outside in, enables the project team to individually recognize their short-term assignments after acknowledging the ultimate goal as a whole. In this way, a vision statement is more of a picture than a map. It lets us know when we’ve gotten there and it helps us stay on course in an environment that may be constantly changing.
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